Cycle Security Pledge
Show your customers, staff, and community that you are committed to reducing bike theft and fostering a safer environment for cyclists.
We invite businesses, bike shops, and community organisations to take the Cycle Security Pledge.
It’s simple, free, and requires no approval or verification.
Just follow the details below, select and download your badge, display it on your website, and start making a difference.
“Protecting cyclists’ dreams is just as important as building them. We’re proud to support the Cycle Security Pledge and help make London’s streets safer.”
Choose the badge that suits your company
- For the cycling industry: Crafted for bike shops and other cycling industry-specific companies involved in selling bike security-related products.
- For all other businesses and groups: Designed for companies, offices, retail spaces, and community centres.
Together, we can make a difference in reducing bike theft and promoting safer cycling communities.
Expand the sections below to read the 8-point pledge. Then download the badge.
Cycling industry
The pledge
By making the pledge, your business commits to the following best practices:
- Sell only security products provided by trusted companies or distributors.
- Ensure all staff are trained on each security product and understand best-practice security usage.
- Keep staff informed about local crime rates, trends, and risks.
- Offer personalised security advice to customers before a sale, based on their specific cycling needs and risk circumstances.
- Direct users to trusted security advice and product credentials both before and after purchase.
- Prompt customers to check their insurance policies for any stipulations before sale.
- Offer best-practice bike locking techniques for home and public use at the point of sale, via a website link or handout.
- Provide after-sale support through ongoing security advice or directing customers to trusted sources.
Why this matters & benefits of participating
Your participation demonstrates a commitment to educating cyclists on theft prevention and awareness while providing high-quality security products.
Benefits of participating:
- Community impact: Contribute to reducing local bike theft rates.
- Enhanced reputation: Build trust and loyalty among customers by showing your commitment to their safety.
- Staff empowerment: Equip your team with knowledge and skills that enhance customer service.
Other businesses
The pledge
By making the pledge, your business commits to the following best practices:
- Promote bike security awareness by sharing theft prevention and locking tips with employees and customers.
- Raise awareness of the importance of using high-quality locks (with Sold Secure as the UK standard) and discourage the use of cable locks.
- Ensure your business location offers safe and accessible cycle parking to protect employees’ and customers’ bikes from theft, or provide nearby safe alternatives, such as a local secure cycle hub.
- Review cycle parking plans against standards from organisations such as the Bicycle Association, TfL, and local authorities.
- Check cycle parking suppliers’ references and ensure racks offer good security and ease of use for all bike types and accessibility needs.
- Avoid purchasing new cycle parking that doesn’t allow locking of both the frame and wheels unless in a secure, access-controlled unit.
- Regularly inspect cycle parking for damage, monitor usage, and promptly remove abandoned bikes.
- Ensure cycle parking provision includes supplementary security measures, such as CCTV or access controls.
Why this matters & benefits of participating
Displaying this badge shows your commitment to reducing bike theft as part of broader crime reduction initiatives. It signals that you care about cycling and providing a secure environment for those who choose cycling as their mode of transportation.
Benefits of participating:
- Community contribution: Play a role in creating a safer community for cyclists.
- Employee satisfaction: Provide secure parking options that encourage cycling to work.
- Positive image: Enhance your reputation as a responsible and community-focused organisation.
Download the badge
If you would like an SVG version, a larger PNG, embed code, social media images, or something bespoke, please send us a quick message. We are here to help if you have any questions.
Next steps
- Implement the pledge: Begin incorporating the best practices outlined in the pledge into your business operations.
- Engage your team: Share the pledge with your staff to ensure everyone is informed and involved.
- Share your commitment: Let your customers and community know about your pledge by promoting it on social media with #CycleSecurityPledge.
Explore this website and gain insight into theft and security
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